Featured Post

Building Background and Comprehensible Input Essay

Building Background and Comprehensible Input - Essay Example Acknowledge that educators must address the issues of English students while...

Tuesday, November 26, 2019

List of Supplies for High School Students

List of Supplies for High School Students One of the best ways to  be successful in high school is to have  a complete set of study items on hand. Not only will you be prepared for just about every assignment, youll also avoid time-consuming last-minute trips to the store.   General Supplies for All Grades Some supplies are necessary to have  year after year, no matter what grade youre in. Right before the new school year begins, invest in these items and youll be good to go. You dont have to spend a lot of money to have a full stock of supplies. Many of these items can be found at dollar and other discount stores. Backpack3-ring binderPocket foldersNotebook DividersColored pencilsNo. 2 pencilsErasersPencil sharpenerPencil casePensHighlightersMarkersLined notebook paperGraph paperSpiral notebooksComputer printer paperFlash driveGlue stickHand sanitizerLocker organizersOrganizer/plannerPaper clipsScissorsStapler3-hole punchPoster paintsPoster paperPublic library card Extra supplies might be necessary as well but will differ from school to school and class to class. Check with your teachers for specifics. Supplies for 9th  Grade Students beginning their first year of high school may take a variety of classes. Depending on your course schedule, supplies may vary. Algebra I Scientific calculator with fraction key Geometry Scientific calculator with fraction keyCircular protractorRuler marked with inches and centimetersCompass Foreign Language 3x5 colored index cardsForeign language dictionary  (or  smartphone app)Electronic translator (or smartphone app) Supplies for 10th  Grade Many students are likely to take the following classes in 10th  grade. Depending on your course schedule, supplies may vary. Algebra II Scientific calculator with fraction key Geometry Scientific calculator with fraction keyCircular protractorRuler marked with inches and centimetersCompass Foreign Language 3x5 colored index cardsForeign language dictionary  (or  smartphone app)Electronic translator (or smartphone app) Supplies for 11th Grade Juniors should be prepared for typical 11th-grade classes by having these supplies on hand: Biology II Science/Biology dictionary (or  smartphone app) Calculus Graphing calculator, such as TI-83 or 86 Accounting Four-function calculator with percent key Foreign Language 3x5 colored index cardsForeign language dictionary (or  smartphone app)Electronic translator (or smartphone app) Supplies for 12th  Grade Plan for these typical senior-year classes with the following items: Marketing Four-function calculator with percent key Statistics Scientific calculator with fraction key Chemistry or Physics Scientific calculator Foreign Language 3x5 colored index cardsForeign language dictionary (or  smartphone app)Electronic translator (or smartphone app) Additional Supplies If your familys budget allows, these items will also be helpful in your studies: Laptop or Notebook Computer: You will likely have access to a computer lab on campus or at the public library, but a laptop or notebook computer with a click-on keyboard will allow you to do your work anywhere.Smartphone:  While your teachers will likely not allow phones in the classroom, having access to a smartphone will enable you to use a wealth of education-related apps and websites.Printer/Scanner:  Although you may be able to print your work out on your schools printers, having one at home is much more convenient- and it will allow you to check your work more easily. Make sure to get one with scanning capabilities. Scanners can be used to  create study guides from your books, which will help you in everything from preparing for tests to writing a research paper.Post-Itâ„ ¢ Easel Pads:  This item is useful for brainstorming, especially in a study-group setting. Its basically a pad of giant sticky notes that you can fill with ideas and list items and then stick to a  wall or any other surface.   Smartpen by Livescribe:  This is a favorite tool for math students, who may get it during a lecture in class, but then lose it when they sit down to work the problems on their own. The Smartpen  will allow you to  record a lecture while taking notes, and then afterward  place the pen tip on any word or drawing and listen to the part of the lecture that was taking place when those notes were recorded.

Friday, November 22, 2019

How to Write an Effective News Article

How to Write an Effective News Article Whether youre interested in writing for a school newspaper, fulfilling a requirement for a class, or seeking a writing job in journalism, youll need to write like a professional to produce a good article. So what does it take to write like a real reporter? Researching the News Story First, you must decide what to write about. Sometimes an editor or instructor will give you assignments, but often you’ll have to find your own topics to cover. If you have a choice about the topic, you might be able to pick a subject related to your personal experience or family history, which would give you a strong framework and a dose of perspective. However, you must work to avoid bias. You may have strong opinions that could affect your conclusions. Beware of fallacies in your logic. You also could pick a topic that revolves around a strong interest, such as your favorite sport. Even if you end up with a topic close to your heart, you should begin with research, using books and articles that will give you a full understanding of the subject. Go to the library and find background information about people, organizations, and events you intend to cover. Next, interview a few people to collect more information and quotes that reflect the public’s perception of the event or story. Dont be intimidated by the idea of interviewing important or newsworthy people.  An interview can be as formal or informal as you want to make it, so relax and have fun with it. Find people with backgrounds in the topic and strong opinions, and carefully write down their responses for accuracy. Let the interviewees know that you will be quoting them. Parts of a News Article Before you write your first draft, you should be aware of the parts that make up a news story: Headline or title: The headline  of your article should be catchy and to the point. You should punctuate your title using Associated Press style guidelines, which specify, for instance, that the first word is capitalized, but, unlike other title styles, words after the first word (except for proper nouns) typically arent. Numbers arent spelled out. Other members of the publication staff frequently write the headlines, but this will help focus your thoughts and maybe save those other staffers some time. Examples: Lost dog finds his way homeDebate tonight in Jasper HallPanel chooses 3 essay winners Byline: The byline is the name of the writer- your name, in this case. Lead (sometimes written lede): The lead is generally the first paragraph and is written to provide a preview of the entire story. It summarizes the story and includes many of the basic facts. The lead will help readers decide if they want to read the rest of the story, or if they are satisfied knowing these details. The story: Once you’ve set the stage with a good lead, follow up with a well-written story that contains facts from your research and quotes from people you’ve interviewed. The article should not contain your opinions. Detail any events in chronological order. Use active voice- not passive voice- when possible and write in clear, short, direct sentences. In a news article, you typically put the most critical information in the early paragraphs and follow with supporting information, to make sure the reader sees the important details first and, you hope, is intrigued enough to continue to the end. The sources: Put your sources with the information and quotes they provide, not at the bottom of each page or the end of the story, as you would for an academic paper. The ending: Your conclusion can be your last bit of information, a summary, or a carefully chosen quote to leave the reader with a strong sense of your story.

Thursday, November 21, 2019

Christian Faith and Global Islam Essay Example | Topics and Well Written Essays - 1000 words

Christian Faith and Global Islam - Essay Example From this paper it is clear that  Volf sees to it that what some of the Christians might view as differences in terms of Muslims and Christians is really not a difference if analyzed in detail. For example the fact that Muslims don’t recognize Trinity should be seen as a difference between the two religions. This is based on the fact that some Christians like the Orthodox also believe in the same principle. As much as some of the Volf’s arguments are strong, one would argue that they have limitations too. This can be confirmed by the inductive thinking approach that he places on his arguments. This is seen by his proclamation of the engagement rules in which he wants the followers of the two religions to focus on the common things they share and not the difference.This study highlights that  Lee main argument is based on the fact that one should understand the opponents point of view, more so when it comes to our enemies. This is an element that shows the practice o f loving our neighbors, but it does not mean we have to agree with them. In the book, Lee views Muslims as enemies to the Christians. This is based on their actions and omissions that see make them to be of the opposite teaching of Christianity. Lee discusses the orientation of Muslims when it comes to making of war and use it in the comparison of the Christian kind of war that ever existed.  Contrary to Muslims, Lee sees the teaching and the life of Jesus to be non- violent thus opposing war making and violence.

Tuesday, November 19, 2019

The social issues of the roaring twenties ( Art and Ideas, Economy, Essay

The social issues of the roaring twenties ( Art and Ideas, Economy, Technology, Science, and the Social Ferment) - Essay Example 58). This discrimination was upheld by the US Supreme Court in Plessy v. Ferguson in 1896. This decision, which supported racial segregation, was reversed in 1954, and the government made racial segregation and discrimination in any form, illegal. However, discrimination persists and until 1920, women were not permitted to exercise their franchise, when Congress passed the Nineteenth Amendment to the US Constitution that provided women with the right to vote. Despite these measures, women in the US are still subjected to discrimination (Pozzuto & Arnd-Caddigan, Mar2008, P. 58). From the early 1900s till the Second World War, the US witnessed modernism in art, design and architecture. The first skyscrapers were constructed in the 1870s. These structures generated considerable competition from architects. The first successful design was New York’s Woolworth Building. The Architects Anderson Graham, Probst, and White designed and constructed the Wrigley Building in Chicago. Howells and Hood designed the Chicago Tribune Tower. Chrysler and the Empire State Building displayed the Art Deco design. Architect Frank Lloyd Wright designed several houses in California and Japan. Art Deco lasted from 1925 to 1950. It was called as modern construction and emerged from the 1925 International Art Exposition in Paris (Whitley, 2008). Opposition to communism reached fanatical levels in the US during the 1920s. Communism was referred to as Red Scares, and communists were referred to as anarchists. In 1920, there were an estimated 150,000 communists in the nation, which was just 0.1 percent of the population. People subscribing to radical views were persecuted, as evident from the case of Sacco and Vanzetti. Americans of that period adopted provincialism, as depicted by the reemergence of the Ku Klux Klan, restrictive immigration laws and Prohibition (Roaring Twenties). The 1919, 18th amendment to the Constitution,

Sunday, November 17, 2019

Pedagogical Practices Essay Example for Free

Pedagogical Practices Essay Abstract This paper provides an insight on the effective pedagogical practices that can be used in the children learning. Some of these practices include the incorporation of ICT in early childhood education and some of effective direct instructional strategies that can have an impact in the learning process of children. Five common learning outcomes for children are identified. In addition, the paper outlines characteristics of effective teaching that contribute to effective teaching. Furthermore, the concept of culture in early childhood education is also discussed. Keywords: Effective teaching, Pedagogy Introduction Early childhood education in Australia falls under the responsibility of each state. The approach in each State towards early childhood education is different. The different States have different school starting ages, nomenclature, approaches in the testing and evaluation of the children, policies, support services and both public and private funded childhood education and care programmes. In Australia, children in preschool and childcare are usually placed under the funding and policy of the health sector, whereas those children aged between 5 and 8 years are placed under the school sector. Amendments by the government have resulted to the combination of the health sector provision and childcare policy to the education sector. Childcare in the States of Victoria has been moved to the Department of Human Services to the Department of Early Childhood Education (DEEW, 2009). In Australia, pedagogy and learning have been put within the context of a developmental paradigm that is widely influenced by developmental (Sumsion et al., 2009). In the past, the school segment has been involved in implementing a discipline-focused criterion together with the child-centred approach to learning and pedagogy. The childcare sector mostly concerns itself with the child, whereas the school sector mainly focuses on the implementation of the curriculum (Church, et al., 2010). Some of the efforts by the Australian government in promoting preschool education include the investing of a million dollars in to the research and development of innovative practices in childcare and preschools. In addition, additional funds have been directed towards the development and research of early childhood programmes. Furthermore, the Australian government is developing a nationwide curriculum for early childhood development that will be implemented nationwide (DEECD, 2009). Pedagogy refers to the correct use of teaching strategies. In addition, pedagogical practices are those set of principles that facilitate and support effective teaching. Use of pedagogy standards assists in the teachers and childhood professionals in achieving their goals (Fleet, Patterson Robertson, 2006). According to the Victorian Framework, five outcomes for children can be identified. These include identity, sense of community, communication, learning and well-being (VCAA, 2000). Effective Teaching Effective teaching is dependent on certain outcomes. These outcomes include the whether the students learn something as the result. Despite the introduction of teaching strategies that have been described as effective, use of these strategies will produce different outcomes in the different learning situations (City et al., 2009). In these scenarios, the teacher will be confronted with the idea of developing instructional strategies and behaviours, which are effective practices as well as combining these strategies at the appropriate time to the individual students. In addition, the teacher has to apply of these strategies depending on the different learning situations and what is the teacher’s goal for students learning outcome (City et al., 2009). Effective teaching’s primary purpose is the attainment of academic knowledge of the student. In addition, effective teaching, as a whole encompasses the attainment of skill or knowledge on a subject of interest by a student, students feeling good about themselves, students obeying the society laws and students liking the school (Alter Coggshall, 2009). Besides ensuring increased academic achievement, the use of instructional strategies should not produce affective loss. Moreover, the instructional strategy that produces positive affective results is the most effective teaching strategy. In order to achieve effective teaching fully, vital understanding of the effective teaching practices, the students, teaching contexts, coherent decision making and learning environments is significant (Dahlberg, Moss Pence, 1999). Characteristics of Effective Teaching Effective teaching involves effective communicating, planning, managing and evaluating the actual process of instructing. Reflective teaching plays a major role in making of informed decision relating to the effective teaching strategies (Mabrina, Church Tayler, 2010). Through reflective teaching, teachers can be able to do a critical analysis their actions and their decisions. Reflective teaching allows teachers to foresee the impact of the teaching methods and in the process may make relevant changes in improving their strategies. In addition, the teacher gains a deeper understanding by scrutinizing the goals of the teaching practice. According to the DEECD (2009), children’s learning becomes advanced when they experience interactions with highly effective childhood professionals. Application of reflective teaching allows the childhood teachers to promote practices are supported by evidence to be doing well in supporting and developing children learning (Osterman, 1990). Furthermore, reflective teaching will allow the childhood professionals ability to challenge and develop new practices that they discover to be effective. In the process of reflective teaching the childhood professionals, improve their knowledge and skills concerning early childhood education. Teachers have to have a comprehensive understanding of the learning values of development the children to cater for the variety of and diversity of children in a classroom setting (Ashmna and Elkins, 2009). This allows the teacher to select the best effective teaching strategies. Consequently, this will necessitate the need of the use of a various instructional resources and technology. To be effective teachers must have adequate knowledge on the subject, which they propose to teach. This includes professional knowledge about teaching in general, pedagogical knowledge about the concepts and theories of effective teaching and pedagogical content knowledge concerning the different teaching approa ches and methods. Another important t characteristic of effective teaching involves the use of a variety of teaching strategies. Use of a variety of teaching techniques stimulates the student s during lesson activities and may encourage students to participate actively in the lesson. This especially true when dealing with children who are normally intrigued by different things and hence in the process may enjoy the lessons. The advantage is that children have inquisitive minds and anything new to them encourage exploratory mind (Rinaldi, 2006). Furthermore, proper assigning of tasks taking into account the time factor will provide the children with adequate time for learning new ideas. Various ways can be used to increase children engagement in learning activities. The teacher can monitor the work of the children as the progress and make comments and appreciation of their efforts. In addition, preparation of a daily schedule that gives a description of the activities that the children will undertake will assist in reducing time wastage activities such as giving directions. Furthermore, individual assignments given to the child should be interesting and easy to them as well as different to what the other children are doing. This promotes their confidence in being able to carry out activities on their own. The children should not only be involved in just doing things in class as a way of ensuring children success rate. The activities should be meaningful and have a relation to what the teacher is planning on teaching. Planning of these activities should replicate the capability and interests of the children. If a child is successful in one day, chances are that the child will replicate the same success in the days to follow. Effective Pedagogical Practices Cognitive Construction Cognitive structures refer to the patterns of the mental or physical actions that bring about specific acts of acumen. These are conditioned by stages of development. An assumption using the Piaget theory is that children are natural and active developers of their own understanding. Growth in a child results to the integration of abstract structures in their understanding. Using Piaget theories on child development, the teacher can be able to facilitate developmental change in a child by assisting the child to find contradictions using hid or prior knowledge and understanding. Culturally Relevant Pedagogy The Victorian Framework for early childhood development t recognizes the fact that culture plays a significant t role in the shaping the learning and development outcomes of children. The childhood professional use of culture empowers the children both socially and emotionally. An example of how the Victorian Framework incorporates culture-based pedagogy is in the Aboriginal culture. Respecting and learning the value of this culture will assist in ensuring that the Victorian children have a sense of belonging in the community. Culture, in this case, is used as a vehicle for learning. Moreover, incorporating of children’s books that outlines the different cultures will assist the children in developing their own personal identities related to their different cultures. In addition, the children can be able to understand the relationships that exist between Australia and Asia and in the process grow up understanding the Asian culture. (ACARA, 2010) Creating Relationships Fostering relationships among the children will assist in building trust, understanding thereby creating a peaceful learning environment for the children. The children strengths’ can be increased by encouraging the children to talk about the family histories. Incorporation of this strategy will assist the children develop social and persona competence as they learn to mange and understand their relationships. This is a key aspect of the Australian Curriculum, Assessment, and Reporting Authority (2010). Furthermore, the children will be able to start friendship relationship with one another, work effectively as a team, and be able to make responsible decisions (ACARA, 2010). Use of Technology In recent times, the use of computer games and simulations has a possibility of improving how children learn. Early childhood professionals can incorporate an assortment of strategies using technology. These include the use of a learner-centred approach, promoting cognitive activity, and focusing on learning outcomes. A learner-centred approach will help in assisting the natural process through which children learn. In addition, this approach will allow a better understanding of the children’s cognitive processing and, therefore, affect the learning outcomes of the child. In focusing on promoting the cognitive activity, video games cause the children to be more active. This allows teachers to recognize how the different aspects of the computer software affect the learning process of the child. Consequently, measuring the learning outcomes of the games can help in accessing the level of comprehension in a child. In addition, use of reading software can help determine what children learn from the use of the software. Use of ICT is a key component in the Australian curriculum (ACARA, 2010). Direct Instruction Hunt and Touzel (2009) suggest that the use of direct instruction strategies allows teachers to be able to organize and present material to the children. Direct instructional strategies are characterized by a certain level of predictability of the children responses. This allows teachers to be to respond with ease and in the process save time. The teacher best applies direct teaching for children in the learning of procedures and skills. Teachers use the direct instructional strategies to present information through which the children use their prior knowledge and give feedback to the teacher. Direct instruction strategies ensure the close monitoring of the children’s outcomes and ensure effective use of classroom organization and management methods. The direct instruction process consists of modelling, direct practice, guided practice and independent practice. In modelling, the skill to be imparted on children is performed by the teacher. This normally involves thinking aloud so that the children can grasp the concept. In direct practice, the teacher uses questions through a variety of steps that allow the children to understand the reason behind every step, whereas, in guide practice, the children generate questions working through various steps while the teacher observes, guides them, and provides a response to the questions. Lastly, in independent practice, the students have gained the ability to work on their own and can be able to do more questions without much assistance from the teacher. Examples of direct instructional strategies include explicit teaching, drill, demonstration, lecture presentation and teacher led guide discussion. However, lecture presentations are not effective in teaching children. In explicit teaching, the teacher first gain the attention of the children then provides information, which the children can use to provide feedback to the teacher. Use of demonstrations in teaching children is a more effective method the use of direct instruction. In demonstrations, the children can observe how the teacher carries out a certain task, which helps to increase the attention of the children. Furthermore, using demonstrations allow the children to look at the actual activity rather than hearing about something they cannot see. An example of a demonstration that is normally used in teaching children is the teacher showing them how to tie their laces. Most of these demonstrations are explanatory in nature (Moss et al., 2006). References ACARA (2010). The Shape of the Australian Curriculum. Sydney: Australian Curriculum, Assessment and Reporting Authority Australian Education Ministers. Retrieved from http://www.acara.edu.au/verve/_resources/Shape_of_the_Australian_Curriculum.pdf Alter, J Coggshall, J. G. (2009). Teaching as a Clinical Practice Profession: Implications for Teacher Preparation and State Policy. Retrieved from http://www.tqsource.org/publications/clinicalPractice.pdf Ashmna, A. Elkins, J. (2009). Education for Inclusion and Diversity. NSW: Pearson. Church, A., Deans, J., Raban, B. Margetts, K. (2010). The Early Years Learning Frameworks in Practice. Melbourne: Teaching Solutions. City, E. A., Elmore, R. F., Fiarman, S. E. and Teitel, L. (2009). Instructional Rounds in Education. A Network Approach to Improving Teaching and Learning. Harvard University: Harvard Education Press. DEECD. (2009). Victorian Early Years Learning and Development Framework. Early Childhood Strategy Division: Melbourne, Australia. Retrieved from http://www.education.vic.gov.au/edulibrary/public/earlychildhood/learning/veyldframework.pdf Dahlberg, G., Moss, P., Pence, A. (1999). Beyond Quality in Early Childhood Education and Care. Philadelphia: Falmer Press. DEEW. (2009).Belonging, Being and Becoming. The Early Years Learning Framework for Australia. Retrieved form http://apo.org.au/node/18428 Fleet, A., Patterson, C. Robertson, J. (2006). Insights: Behind early childhood Pedagogical Documentation. NSW: Pademelon Press. Mabrina, L. Church, A. Tayler, C. (2010). Evidence Paper, Practice Principle: Reflective Practice. Retrieved from http://www.eduweb.vic.gov.au/edulibrary/public/earlylearning/evi-refprac.pdf Moss, J. et al. (2006). Invitations Inspirations: Pathways to successful teaching. Victoria: Curriculum Corporation. Osterman, K, F. (1990). Reflective Practice: A New Agenda for Education. Education and Urban Society, 22 (2) 133 – 152. Sumsion, J., Barnes, S., Cheeseman, S., Harrison, L., Kennedy, A., Stonehouse, A. (2009). Insider perspectives on Developing Belonging, Being Becoming: The Early Years Frameworks for Australia. Australian Journal of Early Childhood. 24, (4), 4-13. Rinaldi, C. (2006). In Dialogue with Reggio Emilia. Oxon: Routledge. Victorian Curriculum and Assessment Authority (2000). Victorian Essential Learning Standards, Victorian Curriculum and Assessment Authority. Retrieved from http://vels.vcaa.vic.edu.au/

Thursday, November 14, 2019

Unity Amid Diversity Essay -- essays papers

Unity Amid Diversity The 1950’s and 1960’s was a dawning of a new age. Many changes were occurring within America’s society. Segregation was prominent with the passing of Plessy vs. Ferguson, however, the Jim Crow laws of the south were being challenged. Negroes in the south wanted equality and justice. The nation was in need of an ethic of caring and a solid identity of what it meant to be an â€Å"American.† With the war in Vietnam and the war for equality, people were fed up with all of the hate. The public cried, â€Å"Make love, not war (Tallulah).† During this time of hardship, the Civil Rights Movement introduced us to many influential Americans that helped make equality possible and also made everyone proud to be American. From the famous court case of Brown vs. Board of Education and the refusal of Rosa Parks to the ideas and actions of Martin Luther King, Jr., Malcolm X and Anne Moody, equality emerged in the United States and a positive, patriotic and respectful outlook was placed on what it is to be an â€Å"American.† The Civil Rights Movement was like a time bomb waiting to go off. African-Americans throughout the south looked at each other as if saying, â€Å"wait, just wait.† Surprisingly, the initiation came from a young, black girl who had to travel several miles to attend a segregated school even though she lived right next door to a white elementary school. This famous court case, known as Brown vs. Board of Education, determined that segregation in public schools based on race was unconstitutional. This decision was the result of decades of efforts by black segregationist opponents. With black and white children attending the same schools, having equal opportunities elsewhere became increasingly desirable. It was during this period of waiting that a petite, middle-aged woman named Rosa Parks was the person to officially begin the fight for racial equality in America. On the afternoon of Thursday, December 1, 1995, Mrs. Parks refused to give up her seat on the bus to a white man and was arrested. This simple action of dominance and defiance began one of the most important struggles in American history. As the small yet strong-willed woman was hauled off to jail, word of her refusal spread throughout the country. People of all races and ages were inspired by her actions and the news traveled through telephone lines and word of mout... ...to every privilege, law and punishment. We, black and white, attend the same schools, churches and shop in the same grocery stores; we live in the same neighborhoods and swim in the same pools. America is the diverse yet unified country that it should be. As a result of the success of the movement, the rest of the world admires the U.S. and what it stands for. Without the leaders of the Civil Rights Movement, who knows where we would be in the world society. I wonder. I really wonder. Works Cited 1.â€Å"1963.† http://net4tv.com/color/60/16Bombing.htm Copyright 1997, Iacta IIC, (22 April 1999) 2.Cohen, Jeff and Norman Solomon. â€Å"The Martin Luther King You don’t see on TV.† http://www.fair.org/media-beat/950104.html (27 April 1999). 3.Dancier, Tallulah. â€Å"Dawning of an Age.† http://net4tv.com/color/60/60about.htm Copyright 1997, Iacta IIC, (22 April 1999) 4.Haley, Alex. â€Å"The Autobiography of Malcolm X.† New York: Ballantine Books, 1965 5.Moody, Anne. â€Å"Coming of Age in Mississippi.† New York: Bantam Doubleday Dell Publishing Group, 1968. 6.Robinson, Jo Ann Gibson. â€Å"Excerpts from the Montgomery Bus Boycott and the Women who Started it.† Primis.

Tuesday, November 12, 2019

Assess explanations of gender and ethnic inequalities in health chances

* Using your knowledge assess explanations of gender and ethnic inequalities in HEALTH CHANCES * Write about the health chances for the different situations within society. Health Chances- Can be defined as the likelihood and possibility for an individual to become ill or unwell in view of his/hers overall health and well-being also considering the affect on an individual in view of the different situations within society. Health Chances is sometimes overlooked in view of the different situations within society. It can be said firmly that both gender and ethnicity unfortunately create inequalities in health chances within society. Health Chances clearly vary in these two situations and as a result have caused problems within society. Statistics in Gender inequality in health clearly show a high percentage for women in both Morbidity and Mortality Firstly, gender results to inequalities in health chances due to various factors and situations within society. Women's position in society affects their experience of health chances. Women indeed can be said to be more open and co-operative than men in view of their general health and well-being. Women tend to visit doctors more often than men. Statistics show that women visit their G.P. 5x a year whilst men tend to visit their G.P. approximately 3x a year. Furthermore, the health of women may appear to be worse than that of men because their longer life expectancy increases the risk of chronic illnesses, senile dementia and therefore the regular use of medical services. However, statistics do indicate that women suffer more chronic disorders in all age categories. The common saying ‘women are sicker men die quicker' is very realistic, statistics clearly show that women live longer and so are more prone to getting ill, as part of getting old. Moreover, women's position in society affects their health chances; women have the burden of childcare, which affects them both physically and mentally. Also, domestic labour, poor employment conditions because of gender discrimination, greater exposure to poor housing as a result of poor employment, greater exposure to poverty also as a result as poor employment. Women position in society should be regarded very highly as they are situated in such conditions which lead to ‘ housewife syndromes' acknowledged by Jessie Bernard causing ill health. It is the woman's job in society i.e. in the family, to make decisions, bring up the children which is quite stressful along with absorbing and taking on the stress of other family members such as the children, husband which overall in my opinion is the reason to why more women get ill. Furthermore, Women in society generally tend to occupy jobs such; working in the home, the NHS & social services which are generally not highly paid occ upations and the fact that these jobs are a lot more stressful, and according to feminism sociologists they are unrecognised and always undervalued. Moreover, there are obviously differences in the health experiences of men and women that can be attributed to biology, particularly those concerned with reproduction. Hormonal differences can account for some variation in the occurrence of particular illnesses e.g. higher rate of heart disease amongst men before the age of 50 can partly be accounted for by the lack of protection provided by the hormone oestrogen. Genetic and biological research points to certain gender to being more prone to certain illnesses and diseases. Women suffer from certain sorts of health problems because of their distinctive biology e.g. pregnancy and childbirth, contraception and abortion, menstruation and menopause, breast and cervical cancer. They are also more likely to suffer from autoimmune disease e.g. arthritis and degenerative disease (because they live longer), but on the other hand men suffer more heart disease. Health and Ethnicity, the problem of definition; do we use race, ethnicity, or specific culture groups, e.g. Punjabi to define health and ethnicity. Ethnicity results to inequalities in health chances due to various factors and situations within society. Genetic and biological research clearly portray the fact that certain ethnic minorities are more prone to having certain diseases, e.g. Haemophilia is quite common in European men, whilst Sickle Cell Anaemia is quite common in Afro-Caribbean's. However, we could argue that not all health illnesses are necessarily related to ethnicity, for instance, heart disease, bronchitis and strokes which all have a high incidence in the Asian community are linked to socio-economic factors not ethnicity. Moreover, diet/lifestyle/traditions and cultural values also affect the outcomes of health chances within society, i.e. Asian communities e.g. prenatal mortalities is high for Asian women but this may be because many do not attend anti-natal classes. Also, diet- high rate in the use ‘GHEE' in the Asian cooking relating to heart disease. However, many Asian diets particularly the Vegetarian dishes are healthier than they counter parts in the white community. Furthermore, low social class, poor and under-paid occupations, unemployment and dangerous/hazardous jobs are common within the ethnic minority society, which result to poor health conditions resulting to the worst health chances. Which in effect are being persevered through generations resulting to inequality in health within the ethnic minority society. Although the materialist argument is more successful than either the genetic or cultural approaches in explaining health differences between ethnic groups it still fails to adequately explain why they should be so particularly disadvantaged. For example when comparing black and white sharing the same social class position black people are more vulnerable to unemployment. Racism in the private and public housing markets has also been shown to compound inequalities generated by social class. Racism, therefore, is further constraint on the access to conditions of life are more conductive to good health. Also racism may be a reason for a higher death/violence rate in the ethnic minority groups. However, the likelihood of contribution of racism to ill health is complex and varied. Although, high rates of unemployment, redundancy, excessive shift work, compulsion over time and un-social working hours are some issues within the ethnic minority society which contribute to the overall of affect health chances. Finally, both gender and ethnicity create inequalities in health chances within society, as discussed. Some of which can be regarded as acceptable i.e. unavoidable, whilst others can be clearly acknowledged as discriminating, etc.

Saturday, November 9, 2019

Apes Chapter 3 Questions

Chapter 3 Reading Questions: 1. Core Case Study: â€Å"Have you thanked your insects today? †- Explain why insects are significant. Many of the earth’s plant species depend upon insects to pollinate them. Carnivorous insects, such as the praying mantis, control the ‘pest’ insect population. 2. What percentage of the species on this planet consists of insects? Animals? Plants? 53% are insects; 20% are other animals; 18% are plants. 3. Give three examples of how we benefit from microbes.Soil bacteria convert nitrogen gas into usable forms for plants; they decompose wastes into nutrients we use; they help produce various foods such as bread, cheese, wine, beer, and tofu. 4. What percentage of the biomass on this planet accounts for microbes? 90% of earth’s living mass. 5. Define the four spheres of the earth. The atmosphere is the thin membrane of air around the planet. The troposphere is the air layer about 11 miles above sea level. The stratosphere li es above the troposphere between 11-30 miles; it filters out the sun’s harmful radiation.The hydrosphere consists of earth’s water, found in liquid water, ice, and water vapor. The lithosphere is the crust and upper mantle of the earth’s soil. It contains nonrenewable fossil fuels, minerals, and soil, and renewable soil chemicals needed for plant life. The biosphere includes most of the hydrosphere, parts of the lower atmosphere and upper lithosphere. All parts of the biosphere are interconnected. 6. Describe the three interconnected factors that life depends on. The flow of high-quality energy; the cycling of matter or nutrients; gravity. 7.Describe what happens to all of the solar radiation that reaches the earth. Solar energy flowing through the biosphere warms the atmosphere, evaporates and recycles water, generates winds, and supports photosynthetic life. 8. Is the greenhouse effect a positive or negative issue for life on earth? Explain why. It is a positi ve effect because without it, the earth would be too cold to support most forms of life. 9. Explain the following terms: abiotic, biotic, range of tolerance. Abiotic consists of non-living components such as water, air, nutrients, and solar energy.Biotic consists of biological components such as producers, consumers, and decomposers. Each population in an ecosystem has a range of tolerance to variations in its physical and chemical environment. 10. Explain how limiting factors can control population size. Too much or too little of any abiotic factor can limit or prevent growth of a population, even if all other factors are at or near the optimum range of tolerance. 11. What factors usually limit terrestrial populations? On land, precipitation and soil nutrients are often limiting factors. 2. What factors usually limit aquatic populations? In water, temperature, sunlight, nutrient availability, dissolved oxygen content, and salinity are limiting factors. 13. What is the overall chemi cal reaction for photosynthesis? 6CO2 + 6H2O (+ light energy) C6H12O6 + 6O2. 14. What is the overall chemical reaction for respiration? C6H12O6 + 6O2 —> 6CO2 + 6H2O + 36 ATP 15. Why are decomposers so significant to an ecosystem? They recycle the nutrients that make life possible throughout the ecosystem. 16.Why is biodiversity one of our most important renewable resources? Biodiversity provides us with natural resources, natural services, pleasure, and keeps the balance of the food web. 17. Describe 4 key components of biodiversity. Functional diversity includes the biological and chemical processes such as energy flow and matter recycling needed for the survival of species, communities, and ecosystems. Ecological diversity includes the variety of terrestrial and aquatic ecosystems found in an area or on the earth.Species diversity includes the number of species present in different habitats. Genetic diversity includes the variety of genetic material within a species or popu lation. 18. What are the five major causes of species decline? Habitat destruction and degradation, invasive species, pollution, and human population growth. 19. Summarize two approaches to sustaining biodiversity. The ecosystem approach protects populations of species in their natural habitat by preserving sufficient areas of habitats in different biomes and aquatic systems.The species approach protects species from premature extinction by indentifying endangered species and protecting their critical habitats. 20. What trophic level do decomposers consume from? Decomposers process detritus from all trophic levels. 21. What form of energy is transferred from one organism to another? Stored energy in the tissues of the organism. 22. Why would the earth be able to support more people if we ate at a lower trophic level? The energy intake would be higher because there is less loss of energy. 23.Why are there rarely more than 4 or 5 trophic levels within an ecosystem? Because the food we b would not be able to sustain that great of an energy loss in successively higher levels. 24. What is the significance of net primary productivity? NPP measures how fast producers can provide the food needed by other organisms in an ecosystem. 25. What might happen to us and to other consumer species as the human population grows over the next 40-50 years and per capita consumption of resources such as food, timber, and grassland rises sharply?What are the three ways to prevent this from happening? We will end up pushing other species to extinction and reduce the biodiversity in earth. To prevent this, we can prevent population growth, find renewable energy sources, and consume food locally and at a lower trophic level. 26. Consider the diagram on page 67 (figure 3-22). Explain why desertification is so significant of an issue and relate that to the significance of net primary productivity. Dry land ecosystems are already such fragile ecosystems, and many of these delicate ecosyste ms have the most net productivity. 7. Describe the four types of soil horizons. The surface litter layer (O horizon) is the top layer and consists of freshly fallen undecomposed or partially decomposed leaves, twigs, crop wastes, animals waste, fungi, and other organic material. It is normally brown or black. The topsoil layer (A horizon) is a porous mixture of the partially decomposed bodies of dead plants and animals, called the humus and inorganic materials such as clay, silt, and sand. The B and C horizons (subsoil and parent material) contain most of a soils inorganic material and lies on bedrock. 8. How does color relate to the quality of the topsoil? The color of the topsoil suggests how useful a soil is for growing crops. Dark brown or black soil is rich in organic matter and nitrogen. Gray, bright yellow or red topsoils are the opposite. 29. What are the significant properties of soil? Soil texture: particle size of components. 30. How do humans impact the hydrological cycl e? We alter the water cycle by withdrawing large amounts freshwater, clearing vegetation, and eroding soils, polluting surface and underground water, and contributing to climate change. 1. Be able to diagram the entire Carbon cycle. See below 32. What is the significance of burning fossil fuels on the C cycle? Adds more carbon to the air. 33. How are Carbon and Nitrogen used by living organisms? Carbon and nitrogen make up organisms and are used in respiration by them. 34. What two natural processes convert nitrogen gas in the air to a usable form? Nitrogen fixation, Nitrification. 35. How is the C & N Cycle affected by humans? We add large amounts of nitric oxide in the air and we add fertilizers to the water and soils.

Thursday, November 7, 2019

ACT Test Day What to Expect and How to Prepare

ACT Test Day What to Expect and How to Prepare SAT / ACT Prep Online Guides and Tips Are you taking the ACT soon? This complete guide will go over exactly what to expect on test day, from when to arrive at your testing center to when it’s safe to turn your cell phone back on. Beyond the logistics, we’ll discuss what you can do in the days and weeks leading up to the test to fully prepare and feel confident. Read on to learn what to expect on ACT test day when you arrive, take the test, and finish up, alongside the most useful tips for doing your best throughout the day. ACT Test Day: Arrival The doors to your test center are open for just a fifteen-minute window of time, between 7:45 and 8 AM. A closed door means you won't be allowed in, so it’s absolutely essential that you arrive on time. There may be a line of students waiting outside the test center. When doors open, you should be greeted by helpers that check you in and direct you to your testing room. In the rare instance that there aren’t enough helpers, you should be able to find your locationby consulting lists outside each room. Typically, students are assigned to a room alphabetically. After you check in with your ID and admission ticket, you’ll put your bags, jacket, and any other belongings in adesignated area. This area may be a locker or simply under your desk. Seats are usually assignedin alphabetical order, so you’ll take your seat according to the test proctor’s instructions. Once everyone’s packed away their things and taken their seats, the proctor will start to pass out testing materials, namely the test booklets and answer sheets. You can’t open any of these materials until told to do so and will spend the next half hour to an hour listening to instructions and filling out identifying information, like your name, email, and address. All of this should be a highly structured process, but there are a few ways you can approach the morning to make sure everything goes smoothly. Read on for tips around your arrival to your ACT testing center. Doors close at 8, so don't be late! No amount of rhyming will help fix your timing. Tips for Arrival It’s essential that you arrive on time to your ACT testing center, as latecomers won’t be admitted to the test. I’d suggest planning to be there around 7:30, or a little earlier if you’re concerned about logistics like parking. Arriving much earlier could mean you turn into a nervous wreck waiting around outside the school; much later and you’re rushing to get in after students have already started to enter. Right around 7:30 is the sweet spot. So how can you set the conditions that will enable you to arrive on time? First, you should prepare everything you need the day before, a checklist I’ll elaborate on below. You should at least try to get to sleep early, as well as get up when your alarm goes off rather than adding an extra half hour via the snooze button. Leave yourself enough time to get ready in the morning, and plan out your clothes and breakfast the night before so you don’t waste time searching for clean clothes or discovering that you just ran out of your favorite granola. In addition to preparing the day before, you should also familiarize yourself with the route before test day if you’re testing somewhere other than your usual high school. On a similar note, you should consider what traffic conditions will be like to account for any unusual delays. Underestimating the time it takes to get there would be a highly stressful way to start your day. When you enter the testing center, make sure you know where your belongings are supposed to be and double check that your cell phone is turned off. ACT, Inc. is strict in prohibiting any technology that makes sound or could possibly record testing materials, so a mistake here could result in your test getting cancelled. Finally, make sure to listen to all the proctor’s instructions and follow them to a T. The whole process is rather rigid, and you need to fill out everything correctly to make sure your test scores don’t get delayed. Plus, just as a ringing cell phone could result in your scores getting cancelled, so too could opening and looking at the test booklet before the test officially begins. The proctor will instruct you when to start, so wait for her green light before commencing on your first section. Once you’ve gotten through this morning process, you’ll finally start in on the main event: taking the ACT. Proctor says, get started! By the way, if your proctor's a Bordeaux mastiff, you should be eligible for a makeup test. ACT Test Day: Taking the Test There’s no exact time when you’ll start in on your first section of the ACT. Instead, it depends on how long it takes everything to get settled and to get through the first round of instructions. If you get through the preliminaries fast, then you’ll start around 8:30. If your group takes its time, then you’ll start around 9:00. Most test-takers will start somewhere in between. The ACT consists of four sections, or five if you opt to take the essay. These sections are always in the same order: English, Math, Reading, Science, and optional Writing. Once you start testing, the next few hours will look like this: Begin with the 45-minute English section. When instructed, move immediately onto the 60-minute Math section. Take a 5-minute break. Touch your toes, have a snack, use the restroom. Then return to your desk to complete the next two sections. Take the 35-minute Reading section. When your proctor tells you to do so, move right onto the 35-minute Science section. Gather your things and leave quietly if you’re not taking theWriting section. Enjoy a 5-minute break if you will be writing the essay. After you complete this 40-minute section, you’ll be all finished with the ACT! If you’re not writing the essay, then you’ll be finished around 12:15, perhaps a little earlier or later depending on when you started testing and how strict your proctor was about limiting the breaks to five minutes. If you do write the essay, then you’ll finish around 1:00 in the afternoon. Just as the proctor will lead you through the morning steps with instructions, so too will she tell you when to start and stop each section. She may also give you a five or ten-minute warning when the section’s about to end, perhaps writing the time left on the board. While you’ve done everything you can at this point to prep for taking the ACT, is there anything extra you can do as you test to ensure that everything goes smoothly? Prep with timed practice tests to help you win your race against the clock. Clocks don't have legs, so you're a crowd favorite for first place. Tips for Taking the Test As you’re taking the test, your prep and planning should kick in, helping you with time management strategies and the concepts you studied for the ACT. You should also have familiarized yourself with the order and timing of the test, so that you know exactly what to expect going in. Of course, you should still listen carefully to your proctor’s instructions, but ideally you already know exactly what she’s going to say. You also have to make sure to resist the temptation of flipping forward or backward in your test booklet. Getting a preview of a future section is strictly prohibited, as is going back to fill in an answer or double check a question from a section that’s already concluded. This strict structure is all part of ACT’s confidentiality thing; make sure you don’t look at any section except the one currently open, as shuffling through could result in, you guessed it, score cancellation. This rule also means that you should direct your focus on the task at hand. If you struggled with the English section, try to push it out of your mind and concentrate next on math. Try not to let one section or passage trip you up for the others. You can practice sharpening your focus and mindfulness in the months leading up to the test. In between test sections, you should also definitely take advantage of your designated breaks. The ACT is a long and demanding test that requires a lot of energy. Physically moving around and stretching will get your blood flowing and re-energize you for the sections to come. Looking away from your test will also help reduce eye strain that comes from focusing up close for a long time. Take a walk, stretch, drink water, have a snack; all of these little behaviors will help you recharge and take on the rest of the test. Finally, just as you should be familiar with the structure of the ACT, you should also be aware of your rights as a test-taker. You’re entitled to afive-minute break, or twoif you’re taking the essay. You should get a quiet testing space free of disruptions. The unfortunate reality is that not all testing centers have equal conditions, and many students have had to deal with distracting noise problems, like construction outside their window. Testing environment inequities are one more way that the ACT may not test students on such an equal playing field as it likes to claim. However, you can ensure the best possible testing conditions by being aware of your rights and speaking up if they’re not honored. If your test proctor skips over your designated break, speak up and make sure you get that time to move around and recharge. If you prepare totake the test, focus on the sections at hand, and take advantage of your break times, then you’ll be able to maximize your performance on test day. As for after the test, what do you need to know about finishing up for the day? Tip #1 for finishing up: don't start your 70s-style disco party until you've passed in your test and left the testing center. ACT Test Day: Finishing Up As you read above, your exact end time will vary depending on when you started testing and whether or not you’re taking the essay section at the end. Any discrepancies in break times could also have a small effect on end time. For the most part, students taking the ACT without Writing will be finished around 12:15, while those staying for the essay will be done around 1:00. When you’re finished, the proctor will ask all students to close their test booklets. The proctor will instruct you about any last minute tasks and finally, collect all the testing materials. When you get the green light, you can leave the testing center. Once you’re outside, you can turn your cell phone back on, call for a ride or head home, and enjoy the rest of your day! Tips for Finishing Up While you may feel like turning your cell phone on and sharing with the rest of the world that you finally finished the ACT, I’d advise waiting until you leave the testing center. Especially if you’re not taking the essay section, you should respect that people are still in testing mode and leave quietly so as not to break their concentration. All students should refrain from discussing specific test questions with one another or writing about them online. Just as ACT, Inc strictly prohibits technology, so too does it forbid the sharing of specific test questions. Basically, you should think of your test as being preserved in a big orange envelope with â€Å"Confidential† stamped across it, like a file in the Pentagon. Who knew standardized tests came with such high stakes? Once you leave the testing center, though, feel free to throw your hands up and celebrate all your hard work! Congratulations, you finished the ACT. You’ll get your scores back in about two weeks (and your essay score about two weeks after that). Now that you know the ins and outs of test day, let’s move beyond logistics to discuss what else you can do to prepare yourself for the challenge of test day. What steps can you take to tie up any loose ends and boost your confidence before the big test? How can you channel a lion, nature's most confidentand well-coiffed animal? How to Feel Confident on ACT Test Day There are several strategies you can use to feel calm, cool, and collected for test day. Some are operational, like packing your bag, while others have to do with promoting your physical, mental, and emotional well-being. Let’s go over the most important ones that will help you manage your time and stress and feel your best for the ACT. Pack Your Bag the Night Before Nothing can start the day off on a stressful foot quite like losing your admission ticket. Take this possibility off the table by preparing everything you need the night before. The essential materials are your printed admission ticket, an acceptable photo ID, No. 2 pencils (with erasers), and a calculator. Beyond these necessities, you should probably also bring nutritious snacks and a hydrating drink, like water or Gatorade. You might also bring a watch, as long as it’s silent, to keep track of time. If a watch is just distracting, though, then leave it home. Finally, you could bring along backup batteries for your calculator, just in case! Make sure you don’t have any prohibited materials, like technology with audible alarms or recording capabilities (or, if you do, that they’re turned off and don’t leave your bag). You can’t bring these out at all during the test, not even during break times. Pack your bag in an organized way so that you can easily access everything you need. As long as you put everything together the night before, you can rest easy with the knowledge that the only thing you need to do the next morning is tograb your bag on the way out the door. Prioritize Self-Care Taking care of your well-being should always be a top priority, and it becomes perhaps even more important during times of stress and pressure. Taking the ACT, along with the whole college admission and planning for your future process, certainly qualifies as one of those times. By taking care of your mental, emotional, physical, and perhaps, spiritual state, you can stay healthy and happy and meet these challenges with confidence and self-awareness. How you go about self-care varies by individual, but you should set time aside to engage in activities that you enjoy and that bring you peace of mind. Some of these may include spending time outside, listening to music, doing yoga, practicing meditation, spending time with friends and family, or writing in a journal. Time management techniques might also help you reduce stress in your day to day life and divide up your responsibilities in a manageable way. Self-care is about listening to your internal voice and being kind to yourself. Seek out environments that make you feel good (or clean up the one you’re in). If you haven’t recently, drink a big glass of water. Little gestures of self-care may make you feel better, stronger, and prepared to meet the challenges coming your way. Exercise can also play a big part in the self-care equation. As we learned from Elle Woods (or, at least, my generation did), "Exercise gives you endorphins. Endorphins make you happy. Happy people just don't [crash and burn during the ACT]." (Legally Blonde/MGM/EOnline) Harness the Power of Exercise Exercise is another great way to take care of your physical health, and it can significantly improve your mental and emotional health too. Being active can boost your endorphins, which are neurotransmitters that boost happiness and reduce stress. Getting immersed in exercise can also serve as a sort of meditation, clearing your mind of its typical chatter and allowing you to lose yourself in the present moment. Overcoming physical challenges, furthermore, can make you feel even more capable oftackling other challenges that come along, like taking the ACT. If you play on a sports team, then great; you’ve likely already got a routine of exercise, plus you can enjoy the benefits that come from being part of a team. If exercise isn’t a big part of your schedule, try to make room for walking, running, dancing, swimming, or even an at-home yoga practice. Start at least a month before the ACT, at least for half an hour three times a week, and see if it has any effect on your mood and outlook. If you’re prone to test-taking anxiety or just want to boost your confidence before test day, throwing on your running shoes or rolling out your yoga mat might just be the game-changer you need. Set the Conditions for Quality Sleep Sleeping a peaceful, uninterrupted eight hours the night before a big test mightbe more aspirationthan reality for you, but you can, at least, set the conditions to maximize your sleep before the ACT. Sleep will help you feel positive and alert, plus it’s essential for meeting that early morning wake up call before your 7:30 AM testing center arrival. So how can you try your best to sleep well? There are a few methods you can use. One, you should use the day before your test to relax. You might do a light review, but don’t worry about last-minute cramming - at this point, you’ve done all the studying you can to prepare. In the hour or two before bed, you should try a calming activity, like reading or writing. Screens just stimulate your brain, so try to put away your cell phone or computer before you want to sleep. Researchers also suggest that "blue light" can wreck your sleep, so try dimming the lights or even usinga blue light-blocking app to set sleep-conducive lighting conditions. Calming music can help, as well as sleep-boosting foods like yogurt, milk, bananas, oats, and herbal tea. Just like in our discussion of self-care above, you can consider a holistic approach to getting a good night’s sleep, considering your environment, food, and activities before you go to bed. Bananas have been shown to make people happier. So has looking at pictures of cute animals. So eating a banana while looking at this picture of a squirrel eating a banana has got to be the ultimate happy experience. Fuel Your Brain and Body with Nutritious Snacks The ACT requires a lot of brainpower, and all that power needs to be fueled by an energy source. Wholesome foods and water will sustain you as you work your way through a long morning. Plan out what you’ll eat for breakfast, ideally opting for something with protein and whole grains. Avoid foods that are primarily sugar, as they’ll just give you a spike of energy followed by a big crash. Eat breakfast before you leave, and bring a supply of snacks and drinks to reenergize during breaks. Avoid a mid-morning grumbling stomach so you can focus all your energy on taking the test. Wear Comfy Layers Just as an empty stomach would be distracting, so too would feeling cold, hot, or uncomfortable. Wear layers to prepare for unpredictable classroom temperatures, and choose clothes that are comfortable and make you feel confident. Pick these out the day before to help you get ready faster and easier the morning of the ACT. Think Positive! Have you ever heard about the power of positive thinking? Or of looking at a glass like it’s half-full instead of half-empty? Thinking optimistically can be a choice, to some extent, and it can both reduce stress and improve your performance on high-pressure endeavors, like taking the ACT. To be able to think positively, you have to understand the concept of self-talk. We often have a narrative running through our heads, drawing conclusions, shaping our perceptions, and causing our feelings. Someone who talks very negatively about herself and her surroundings will probably have a harder time succeeding in something like a big test, or, at least, will experience a good deal of stress. Someone who talks more positively about her circumstances and personal abilities may have a heightened chance of success, as well as experience lower levels of stress. Of course, people have all different experiences and circumstances, and some are more naturally prone to pessimism or optimism. Regardless of other variables, though, you can still cultivate awareness of your thoughts and how they impact your feelings and performance. By becoming more aware, you can try to challenge the thoughts that are holding you back and replace them with ones that are more likely to help you feel confident, focus, and succeed. Consider the words of encouragement you’d give to a best friend if she were nervous about the test or doubting her own abilities. Then consider giving that same pep talk to yourself. Focus on your strengths, rather than worrying about your weaknesses. Practice the power of positive thinking and be proud of yourself for taking this step toward the world of higher education! Celebrate all your fabulousstrengths, and feel proud of your commitment to higher education! To Sum Up... The ACT’s a challenging test, and you should do everything you can to prepare for test day. Empower yourself by learning exactly what to expect, and eliminate any unnecessary confusion or surprises on ACT test day. Prepare your bag, lay out your clothes, and figure out your breakfast and snacks the day before. Strike a balance with all your hard work, and prioritize self-care by making time for activities that you enjoy and that leave you feeling good. Finally, embrace the power of positive thinking when it comes to performing your best. As with all of your endeavors, you can continuously improve if you keep putting forth effort and persistence. What's Next? We’ve compiled our best content and strategy guides in one place to help you study for the ACT. Check out our ultimate guides to ACT English, ACT Math, ACT Science, and ACT Reading. Are you taking the ACT with Writing? If so, check out this expert guide to learn how to write an ACT essay, step by step. Do you have any questions about exactly how the ACT is scored? This article will explain the ACT scoring system section by section while also providing scoring charts that show your raw scores get converted to the scale between 1 and 36. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Tuesday, November 5, 2019

40 Social Media Marketing Tips Every Marketer Should Know

40 Social Media Marketing Tips Every Marketer Should Know Ever feel like social media marketing can be, well, overwhelming? Believe us, we get it. Its a fast-moving industry, and with so much to learn and do, its easy to feel like youre falling behind. Thats why weve pulled together this list of our top 40 social media marketing tips. Its your easily skimmable go-to guide  thats full of actionable advice you can implement right now. Plus, weve included 12 free templates, guides, and infographics to help you put this advice into action. Add this page to your bookmarks and start learning! 40 Social Media Marketing Tips Every Marketer Needs To KnowGet Your Social Media Marketing Template Bundle Get more done with 12 free different templates! Heres everything your bundle includes: Social Media Content Calendar Template: Keep track of every social media post your team needs to publish. Best Times to Post on Social Media Infographic with the best times to post on every channel. Guide To LinkedIn Marketing Infographic: Packed full of stats about your favorite networking channel. Social Media Budget Template: To disperse and keep track of funding. Social Media ROI Report Template: that will walk you through how to use Google Analytics to find out how much money youre making for every post you publish. Facebook Marketing Strategy Template: To break down how youre going to use one of the worlds most popular social networks. Social Media Competitive Analysis Template: To observe and record your competitors strategies. Social Media Report Template: To track and prove how well your teams efforts are working. Social Media Proposal Template: To help you format your services and convince clients to work with your team. Social Media Strategy Guide: To help your team develop a plan of action for your social networks. How Often to Post on Social Media Infographic: that breaks down the best practices for publishing content on each social channels. Social Media Policy Template: To help outline social network expectations for your employees and deal with an emergency situation.Table of Contents Effective Facebook Marketing Tips To Get Traffic Build Traffic With These Twitter Marketing Tips Google+ Marketing Tips To Build Traffic Build Your Brand With These Instagram Marketing Tips Pinterest Marketing Tips To Get More Traffic Build Traffic With These LinkedIn Marketing Tips DID YOU KNOW: It's easy to plan, execute, and measure all your social media campaigns on one marketing calendar using ? Start your free 14-day trial or schedule a demo today. Effective Facebook Marketing Tips 1. Optimize Your Profile Picture and Cover Photo The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo. Your profile picture should be: A high-resolution photo of your company's logo. Sized down to a 180px x 180px square. Still be recognizable viewing it on a mobile or tablet device. Remember your profile picture is the first thing that your audience sees in their newsfeed. Your logo should still be distinguishable in a small size. Your cover photo should be: Within the same theme as your profile picture. Should tell a more comprehensive story about who your organization is. This could be through taglines, product photos more. Sized correctly to allow your audience to see the full photo. Right now the optimum size for a cover photo (or video) on Facebook is 815px x 215px. Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs 2. Fill Out Your Facebook Bio There are no shortcuts when it comes to your social media marketing.  That means you need to fill out your Facebook bio. A business's Facebook bio is broken into multiple parts including: About Section The first part of your Facebook profile is easy to fill out. It should include your company name, when your organization was founded, a phone number and email for people to contact you and a link to your website. Additional Information There is a section in your Facebook profile that will allow you to give your audience more information about your organization. This part of your bio should include a short "About Us" paragraph, a founding date, and information about the products and services your company offers. You can also add information on your privacy policy and any awards your company has received: Story Section The final part of your bio should include a story. The story section allows you to go in-depth about what makes your organization tick. You can break down product information, go deeper into how your company got started or add anything else that you think your audience needs to know when they're first learning about your organization: Here's how to optimize your business's #Facebook page.3. Set a Consistent Posting Schedule Consistently posting to your Facebook page helps get your audience into a rhythm. If they see that you share new content on Mondays, Wednesdays, and Thursdays at noon, it will help remind them to check in. According to 14 different studies, you should be posting to Facebook at least once per day: 4. Schedule Your Posts at the Optimum Time Facebook's algorithm makes it difficult for companies to reach their full audience because newsfeeds are continually reshuffling content and limiting the organic reach of your company's post. To maximize the life of your content, you should schedule your posts to publish at the best time. According to our research, we found that scheduling your posts at 9 am, 1 pm and 3 pm will give your content the best chance at attracting more eyeballs: You can either manually schedule your social media posts to send at the best times, or you can use the Best Time Scheduling feature in to publish your posts at the best time automatically: To use Best Time Scheduling, craft a social post in your calendar: Then scroll down to the bottom of your post and select  Best Time  from the drop-down menu: It's that easy. Did you know @can auto-publish all your social posts at the best times?5. Use Video To Attract Your Audience Tons of advice try and tell you what the best content type is for posting on Facebook. It ranges between images, videos, and links. Here's the truth. As of 2017 videos are the most reliable type of content that your team can publish. Why? Because the current Facebook algorithm pushes them to the top of your audience's newsfeed. Let's not forget Facebook just launched "Facebook Watch" a host platform that allows users to upload video series instead of only stand-alone videos: Introducing Watch Posted by Facebook on Wednesday, August 9, 2017 In a nutshell, your team needs to: Start with a big idea: What topic are your videos going to be centered around? Plan your shooting schedule and write your script. Create a video distribution schedule. Define your publishing and promotion schedule. Recommended Reading: How to Do Facebook Video Marketing the Right Way 6. Use Facebook Advertising To Boost The Reach of Your Posts If you want to guarantee you'll have eyeballs on your content you need to use Facebook advertising and boosted posts. Those eyeballs don't come cheap, and it's up to your social team to determine how much money you're willing to spend to get your posts in front of people. Check out this video from Hubspot to see how Facebook advertising works: If your team decides that Facebook advertising is the way to go, you'll need to: Determine your target audience. Set a budget. Create guidelines for what types of content you're going to boost. Set goals and choose metrics that will determine the success of your boosted posts. Recommended Reading: How to Set SMART Marketing Goals 7. Target The Right Audience Using Facebook's In-App Targeting Features Did you know that you can control who sees your ads based on their demographics? Facebook offers a feature that allows you to create a target demographic and push your content onto their feeds. Before this feature, you used to have to manually create your targeted ad demographics every time you wanted to publish a new ad. Now you can segment your audience and deliver the right content and the right time to help drive your customers deeper into your marketing funnel. Here's a quick video that walks you through how to set up your audiences: You can also use to create custom target audiences straight from the app. To do this start by creating a Facebook message in your calendar by clicking the  +  sign inside a date and select  Social Message: Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to be filtered by: Save your target audience to use on future posts by selecting  +Save Current As Preset. Title your target audience sample and click apply: will take care of the rest. Recommended Reading: 35 Facebook Marketing Tips to Drive Better Results Right Now Back To Table Of Contents Use These Twitter Marketing Tips To Get More Done 8. How To Use Hashtags On Twitter Correctly Hashtags make it easier for your audience to find your content and since Twitter is the birthplace of hashtags, you'll want to use them correctly. Hashtags fall into three categories: Branded: These are hashtags that are specific to your organization. Industry: These hashtags focus on industry topics and trends. Trending: These hashtags are centered around news related topics and will change quickly. Our advice? Mix up the types of hashtags you use in your posts and stick to using 1–2 hashtags  per tweet. If you're looking to do some hashtag research check out these sources: Hashtags.org Twubs.com Tagdef.com Hashtagify 9. Keep Your Messages Short Twitter may have just extended the length of a tweet to 280 characters but just because you have that space doesn't mean you should use it. According to our research, the best length for a tweet is 103 characters. However, this research was conducted before Twitter expanded its character limit. That means that your posts should be: Concise: Get straight to the point of what you want to say. Clear: Does what you're trying to say make sense? Conversational: Your tweets should encourage your audience to engage with you. Here are some other tips to follow when you're crafting your Twitter messages: Recommended Reading: https://.com/blog/social-media-content-creation/ 10. Don't Automate Your Direct Messages (Ever) My biggest pet peeve is when I follow someone on Twitter, and almost immediately my inbox goes off, and a canned message appears thanking me for following said person. Automated direct messages come across as impersonal, annoying and lazy. You don't want your organization to be any of those things. If you want to reach out to a new Twitter follower, be sincere about it. Try using this template to start: "Hi, [Username]. We noticed that you just started following us on Twitter. We wanted to say thank you. If you need anything, reach out and let us know." 11. Use GIFs Wisely The latest "thing" that companies are creating to get people to interact with them is to write a random relatable quote and slap a GIF on it. While that may have worked the first five times, now every company out there is trying it and when you're already trying to stand out in a crowded feed, following what everyone else is doing will get you nowhere. If your team decides that GIFs will be a part of your Twitter strategy do the following: Decide what types of posts need to have a GIF. What types of GIFs are appropriate for your organization to use. How often your teams can use GIFs per day. When using a GIF is appropriate. 12. Post At The Best Times On Twitter The lifespan of a tweet is about 18 minutes. That means you have an 18-minute window to gather the most views on your content. How do you do that? You want to post at the times when your followers are on. Here is when to tweet in general to increase retweets and click-throughs: Around 5–6 p.m. Noon specifically 3 p.m. Best times to Tweet is around 5–6 p.m., around noon, and at 3 p.m. #marketing13. Use Twitter Lists To Help Curate Content Want to know one of the hacks to keeping up a steady stream of Twitter content? Curate content from your Twitter lists. A Twitter list is a list of users that a person has added into a specific group that will generate a feed of content from only those selected accounts. These are great for when you're following a bunch of thought leaders in your industry and need some awesome content to share in a hurry. If you want to learn how to create a Twitter list check out this video: Once you've created your lists you can scroll through those select feeds and begin to curate content. However, don't just read a headline and add the article or video to your publishing schedule. Follow these three steps before you add any content to your publishing schedule: Read the entire article. A headline does not tell you all the information that is included in the content. Take the time to actually read the content before you share it. Check to make sure that the information referenced is coming from a reliable source. It's easy to skim content and share it but if they information that you share with your followers isn't accurate it can damage your own creditability, so share wisely. Give credit to the content owners. No one likes having their worked swiped from them so be sure to give credit where credit is due. 14. Use Images To Grab People's Attention On Twitter Adding images and graphics to your tweets will get you 18% more clicks. When tweeting a link to your latest blog post, use one of the images from the post to help drive more clicks on the shared link. The image should relate directly to the subject of your blog post, which should help incentivize people to click. Here are some general guidelines for using images on Twitter: Make sure you use images in every  tweet. Stick to using images that are 440 x 220px Back To Table Of Contents Google+ Marketing Tips That Will Help You Get More Done 15. Create Headlines For Your Posts The more users notice your Google+ posts, the more likely they are to engage. Not only does adding a headline help your post stand out, but Google uses the first words of your Google + post to  help it stand out in the Google searches. Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content. –Cyrus Shepard, formerly of Moz Here is an example of a Google+ headline: 16. Use Big Images To Capture Your Audience's Attention Over at Quicksprout, Neil Patel said this about images: The bigger, the better! Take advantage of the technology in web design and monitors and use big and bold images. That's one great thing about Google +. You can take advantage of those big pictures. Here are a couple of general tips for using images effectively on Google+: Use images with the .png format rather than the .jpg format to make sure you have high clarity. Stick to using images that are 426 x 255px. 17. Post At The Best Times  On Google+ You are completely missing out on traffic to your content if you aren't posting at the best times for click-throughs. Here is when to post on Google+ for more click-throughs: 9 a.m. 11 a.m. 12–1  p.m. Best times to post on Google + is at 9 a.m., 11 a.m., and from 12-1 p.m. #marketing18. Use Communities To Build Traffic Blogger Tips Tricks  said, "Google Plus has highly active, close-knit communities which can give you massive exposure.  Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts." So, if you aren't on Google+ Communities with a significant amount of members, you're missing out. This thorough step-by-step video will help when looking for Google+ Communities: 19. Create Circles With Your Connections Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche. Say you want to add someone to a circle. Press follow: You'll be able to pick which circle you want to add them to: Having connections in your circles will help you grow traffic  by creating relationships. 20. Create Collections To Help People Find Your Content Easier Having collections makes it easy to organize all your content. You can share your collections publicly, or you can keep them private. When you create your first few collections, you'll see this: Click Create a collection. Name your collection here. After naming your collection,  press Create: Then you will be brought here: When you click on the pen icon, you will  be able to write up your collection post, add a link, image, and even a video. Collections give your audience an excellent way to find more content on the topics they love. Back To Table Of Contents Instagram Marketing Tips To Boost Your Strategy 21. Switch Over to a Business Profile If your organization's Instagram profile isn't a business profile yet, you are missing out on potential data. Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you. To switch over to a business profile, click the setting on your Instagram page: Scroll down to  Switch to Business Profile: Flip the switch, and you're done. DID YOU KNOW: Once you have an account set up, you can schedule all your Instagram posts using ? See how here. 22. Keep Your Photos Styled Within One Color Scheme Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile. From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally). How do you know what type of color scheme to use? Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials. You may need to pull out your branding book or talk with your designers to find out what those colors are. If you don't have your branding developed yet think about the tone that you want your brand to convey. If you're a fashion and style brand use bold bright colors like Instagram user @rclayton: Her fashion-forward feed is full of bright, electric colors that complement bold fashion choices. Together those colors convey a sense of confidence which is on point with her personal brand. Recommended Reading: How to Build Social Media Branding Guidelines to Make Your Brand Memorable 23. Choose One Filter and Stick With It Like we've already mentioned, consistency in your content is key to a successful Instagram feed. Another way to keep your feed consistent is picking one filter and sticking with it. If you have a design team at your disposal, you may not even need a filter. If you do decide to choose a filter the first thing that you need to do is determine the aesthetic of your brand. Do you want your photos to have more of a grunge feel or a light and airy feel? Using your branding guide, look for the keywords that describe your brand. Bundle them into a group of three and experiment with different filters to find the one that you and your team believe best convey's the intended aesthetic. 24. Include an Optimal Number of Hashtags Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel. Unlike Twitter, your Instagram post has a lot more room to breath, but that doesn't mean you should go hashtag happy on every post. Too much of something is not always a good thing. Our research found that 11 is the optimum number of hashtags that you should add to a post to help encourage people to interact with it: If you're struggling to figure out what types of hashtags to add to your post try a different mix of industry, branded and trending (when applicable) hashtags. Try using a mix of #hashtags in your #social #media posts.25. Experiment With Your Posting Times Ask anyone about the best times to post on Instagram, and you'll probably get a variety of answers from 2 in the morning to later in the evening around 5 pm. What if we told you it was all of them? Active hours for your audience will vary so experiment with your posting times to see when you can garner the most reactions. Our research suggests trying: 2 am. (Unless you like sleep in which case, sleep). Between 8 am and 9 am. After 5 pm. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 26. Utilize The Multi-Image Feature To Stand Out In A Crowd As of February 2017, Instagram added: "Instagram Albums" or the ability to upload more than one photo to a post. Why is adding more than one photo such a game changer? It allows your team to expand on your initial post to tell a more extensive story. DID YOU KNOW: You can schedule multi-image posts in ? Learn how here. A few examples that you could utilize Instagram Albums for are: New Product Launches Instead of trying to choose one perfect photo to showcase a new product now you can show multiple angles and even use cases. Check out this example from Nike:   The incredibly soft, springy, light and long-lasting Nike Epic React is here. Get it at Nike.com before it goes. #NikeReact A post shared by nike (@nike) on Feb 22, 2018 at 7:15am PST Event Recaps Using Instagram Albums can be a great way to recap an event your organization hosted or attended. Homecoming events are a great thing to recap in an album. Check out this example from Concordia College in Moorhead, Minn.: We had to shut down all of 8th street to fit all of the Cobber pride! ðŸÅ' ½Ã°Å¸â€˜  #cordmn #rollcobbs A post shared by Concordia College (@concordia_mn) on Sep 30, 2017 at 10:20am PDT Recommended Reading: https://.com/blog/instagram-marketing-strategy/ 27. Utilize Instagram Stories To Stand Out In The App Instagram Stories is the Snapchat copycat that launched on the platform a little more than a year ago. These short ten second videos are broadcasted right to the top of your fan's feed like this: Instagram Stories can be used in a variety of different ways like: Showing behind the scenes content. Showcasing culture moments for your organization. Live demonstrations of how to use your product. The best part is that Instagram Stories go straight to the top of the app and you can add as many photos and videos as you want without having to worry about spamming your followers. Here's a quick video that shows you how to use Instagram Stories: Pinterest Marketing Tips To Get Sh*t Done 28. Pin At The Best Times Like Twitter, Pinterest is overflowing with content. That constant stream of content can make it hard to stand out which is why posting your pins at the right time will help them gain traction. Our research has shown that the following times are the optimum   periods to publish pins: From 8–11 p.m. (There is a 9 p.m. peak!) Around 2–4 a.m. and from 2–4 p.m. And last but not least 1–3 p.m.Best times to Pin on #Pinterest is at 8–11 p.m., 2–4 a.m., 2–4 p.m., and at 1–3 p.m.29. Use  Long Visuals On Pinterest To Capture Your Audience's Attention The most successful image size for Pinterest images and graphics are  long visuals. Here are a few tips for visuals on Pinterest: Make sure you link to content on your blog or website so you can convert the traffic. Stick to using images that are 600 x 1102px. Make sure that the content you add to the pin is easy to read and digest. These need to be skimmable images after all. 30. Use Keywords In Your Pin Descriptions Pinterest is a heavy keyword site meaning that if you target keywords in your pin descriptions, your pin will surface when that particular keyword is searched. To start, consult your SEO content strategy. If you've centered your content around keywords that your audience is looking for you should already know the keywords to add to your content. Pull the top ten keywords that your audience searches for and start to create content descriptions with those keywords. It's easier to think of your pin descriptions as mini meta-descriptions. In our research, we found that descriptions that were about 215 characters performed best: 31. Pay Attention To What Is Trending On Pinterest To Bring In Traffic Utilizing trending topics on Pinterest can help give your pins a little extra boost. Click on the icon next to the search bar. Then trending topics will populate in the bar below: Although trending topics can be a great way to give your pins an extra boost, don't throw your pins into a trending topic unless it makes sense for it to be there. Let's face it; it would be weird if your blog infographic showed up in a list of maternity photos. 32. Link Your Pins Back To Your Website Linking your pins back to your website is important because without that backlink your audience can't find you. Sure they could Google you, but people are lazy (myself included). Make it easy to find you. You can check your Pins to make sure they lead back to a website page by hovering over your Pin. Scroll down to  Website: If the website link is blank, you need to place a URL link there. Press Save. This might seem like a small, time-consuming step, but it's important to do a comprehensive sweep through your pinned content to make sure your pins are directing traffic to your blog or content elsewhere on the web. 33. Promote Your Pins Let's say your content is producing a ton of traffic and more than half is coming from Pinterest. Wouldn't you want to boost that pin to gain even more traffic? Promoted pins are easy to use. To promote a pin go to the left-hand side of your Pinterest profile and click  Ads. You can select a variety of different ads depending on what you want your end goal to be: For this example, we're going to promote a pin that increases traffic. Click  Create Campaign: From there Pinterest will walk you through how to set up a pin including creating a target audience, choosing target keywords, setting ad spend and more: Finally, you'll select your pin, and your campaign will start running. Easy right? 34. Design Infographics That People Want To Read Infographics are the heart and soul of Pinterest. They're visually stimulating and highly informative which makes them a sharing goldmine. But, only if they're done correctly. There are seven steps that you need to follow in order to create Pinterest-worthy infographics: Recommended Reading: https://.com/blog/how-to-make-an-infographic/ Back To Table Of Contents Maximize Your Presence With These LinkedIn Marketing Tips 35. Make A Great First Impression With A Completed LinkedIn Profile Your business wants to make a substantial first impression on LinkedIn. People are searching for a solution, and they shouldn't have to go through the extra work of having to click to your website to find out more about you. So what does a completed profile look like? A Concise About Us Description Your "About Us" description needs to be concise enough to skim but thorough enough to answer the question "What do you do and what can you do for me?" List Need To Know Company Details The next and last part of your bio should include details like where your company is located, a web address and specialties that your organization works in: Recommended Reading:  https://.com/blog/linkedin-marketing-strategy/ 36. Build Traffic By Creating Your Own LinkedIn Group Creating a group is another way to build traffic on LinkedIn. To form your group, you must: Choose a niche and specialty category that you'd like to focus on. Write up your group description. Be sure to include the name of your target market and your group's category. Monitor and manage your group. You want your group to be a clean atmosphere for people in your industry to come and chat about what you all enjoy. That means keeping a steady stream of content so be prepared to throw in articles, white papers, podcast links and more those first few weeks to keep the discussion going. Beware of people who are sharing their content merely to get a few extra page views. If the content is relevant to the discussion, by all means, leave it in. However, you don't want other group members to get spammed by content so monitor your page daily if you can. 37. Always Share Engaging Content To Build Trust There are a bunch of things that go into writing engaging messages. Make sure you have these in mind when you're writing: Write about something your audience will enjoy. Get to the point. Share your content often. When you share content filled with actionable and helpful information you are building trust with your audience. ...the next step is to stay top of mind by sharing great content that delivers on-going value to your audience. - JoAnne Funch 38. Capture The Attention Of Your Audience With Images According to Neil Patel, attaching images to your content adds 98 comments. By capturing the attention of your audience, you're able to hook them into your content and engage with them. Here are LinkedIn's golden image rules: Do your images have a personal touch? Make sure your images are 531 px wide. 39. Post At The Best Times On LinkedIn We've found that LinkedIn posts receive the bulk of their likes, comments and reach potential within 2 hours of it's posting. To maximize that potential you need to post when your audience is online. When to post on LinkedIn for the most click-throughs: 5–6 p.m. 7–8 a.m. 12 p.m. Best times to post on LinkedIn are at 5–6 p.m., 7–8 a.m., and at 12 p.m. #Marketing40. Publish Content On LinkedIn Pulse To Get More Eyes On Your Content Publish posts to LinkedIn Pulse by pressing Publish a post. (You may republish things you've published elsewhere as long  as it is your original content that you own the rights to.) Add a headline: Once you publish your post, it will appear as a long-form post. Sharing posts on LinkedIn will help build you engage with your audience and direct traffic back to your blog by including  a strong CTA. After you finish writing your post, put your bio at the bottom and link back to your website. Back To Table Of Contents Now You're Ready To Build Traffic With Social Media Marketing Tips You now know the social media marketing tips it takes to build traffic to your blog, website,  and social media profiles. If you can take one of these 40 social media marketing tips and put it into practice, you've got what it takes to conquer the world when it comes to marketing on social media.